The past few years have been rocky for Playstation, the former master of console gaming. Mr. Katuragi's, commonly referred to as the father of Playstation, vision for the Playstation 3 platform was grande, too grande in fact in our view the company lost focus on creating a great gaming platform first and foremost. The grande vision also led to a platform that was too expensive for the core audience (gamers) and difficult to get to grips with for developers.
Fast forward to 2010 and lots has changed, both from an organizational and a market point of view. Nintendo keeps Sony and Microsoft safely in the rear view mirror while at the same time Apple is encroaching step by step into casual gaming and entertainment. Internally Playstation has seen the departure of several key figures, such as Mr. Katuragi and top management roles. Sony has also restructured its business groups to be more aligned and to encourage cross business unit collaboration (Playstation is now part of the Network Products & Services, along with amongst VAIO PC group). We see these internal changes as positive, as Playstation has a range of challenges it might face in 2010 and beyond. Read more