Last week I was presenting at u-Home Global Summit 2008 in Seoul, Korea. The topic for the conference was home networking and IPTV. It was a very promising conference, because essentially, it showed that certain ISPs have a very mature view on IPTV, at least on the need for open interfaces.
I will explain this in further detail in an upcoming Premonvision report, but here is the main issue: IPTV needs open standards and open interfaces.
The challenge today is that most IPTV solutions are proprietary or closed. For example many ISPs have developed IPTV middleware in-house, while others have gone down the routes of Siemens' Myrio, or MIcrosoft's Mediaroom. However, the challenge with these middleware platforms, just to take some examples, is that in the long term they will cause more problems than they solve.
Think if DVB-T (Digital Video Broadcasting Terrestrial, which is the de facto digital public broadcasting standard in Europe, and other countries) was implemented differently in every single country (some would argue though that DVB-T struggles from poor implementations, but that is another discussion), and that there would be even different DVB-T implementations by the local broadcasters. This would have created a mess for everyone in the video industry. TV set manufacturers and essentially anyone that makes a product with a TV tuner in, would need to have different products for the different broadcasters in the different countries.
How is this relevant? Information and content will flow between more and more devices in the future, that no matter what kind of restrictive DRM schemes are put into play, will happen. More and more devices will be able to network and connect. Finally, consumers will want access to information and content on a wider range of device platforms than (what is possible) today.
How is this relevant to IPTV? Simple: IPTV is a platform ISPs that is a long term bet, and therefore needs to be a robust platform that can change with the market dynamics in the coming 10 years.
That is why the telecommunications providers should stop copying the walled garden solution from the cable industry, and instead focus on delivering services when and how their customers want it, instead of within the confines of a set top box or any other type of ISP provided consumption device.
The future home is networked where services run across device platforms. ISPs that aim for the services market with walled gardens will be face the consequences of building road blocks in a market that is going more and more open. When even the US cable industry is now making progress on working with device vendors for access to cable TV services, it is puzzling to see so many ISPs go down the walled garden routes. Read more